The session offers an inside look at the hidden side of marketing, the psychology of persuasion and conversion across media and contexts. Participants will play detectives who need to spot and analyze a variety of psychological manipulation cues in creative and compelling advertising, such as: emotional persuasion techniques, persuasion with senses (music, sound, color, scent), and elements of persuasive copywriting (trigger words, message framing).

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Details

Topic: The Art of Persuasion in Marketing by Toulouse Business School – Barcelona
Hosted By: educationbasket
Start: Wednesday, Apr 27, 2022 03:00 PM
Category: Past
Duration: 40 minutes
Current Timezone: Africa/Cairo

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